As Creative Lead, I directed the creative development of two immersive experiences for BMW, connecting the brand’s heritage with its vision for the future of mobility. Within the exhibition space, we designed an experiential journey combining bespoke media content, explanatory films, and immersive environments, guiding visitors towards the world premiere of the new BMW iX3 and the innovations of the NEUE KLASSE.
For BMW Group’s show at Munich’s Max-Joseph-Platz, I led the creative direction of a live performance bringing together robots, dancers, vehicles, light, and media in a precisely choreographed spectacle. Through the interplay of movement, technology, and spatial staging, we transformed the historic city square into a dynamic showcase of BMW’s vision for the future.
Agency
Credits
Overall Project Lead & Account Lead: Sina Köstler • Open Space Project Lead: Jens Henschke • Summit Project Lead: Lisa von Törne • Exhibits & Documentation Project Lead: Tanja Gregorjeva • Open Space Creative Lead: Timo Kreitz • Summit Creative Lead: Nico Friedrichs • Creative Lead Exponate: Lisa-Marleen Mantel • Concept – Exponate: Armin Ludl • Concept – Inszenierung: Milena Mayer • Lead Motion Artist: Peter Pannes, Maximiliane Wadler • Motion Artist: Roel Kamps, Hadrien Ledieu, Bennet Meyer, Amando Rosales, Felix Preis, Johannes Wockenfuß, Dimitry Zakharov, Bastian Hansch • Technical Director: Tobias Hoffmann, Ioannis Mihailidis, David Neu • Creative Coder: Casper Westhausen • Editor: Martin Wittke
Partner
Summit Technology: Technik Summit • Open Space Technology: BELA GmbH • Project Management & Technical Planning Booth Construction, Graphic Coordination: conex GmbH • Structural Engineering: imagine structure GmbH • Architecture, Graphics: Meiré und Meiré GmbH & Co. KG • Booth Construction, Existing Exhibits: metron eging GmbH • Operations: METZLER VATER live GmbH • Relationships, Partnerships: Pacific UEG. • Graphic Production: prosatz Communication GmbH & Co KG • Technical Planning: TG Projektplan GmbH • Open Space Booth Construction: Winkels Interior Design Exhibition GmbH